Digital Marketing Expert in Malappuram, Kerala

Medco Group Of Institutions

For Medco Group Of Institutions, a new player in the education sector, my digital marketing endeavors were twofold. we seamlessly blended lead generation and brand awareness strategies. Crafting visually appealing posters and engaging videos, our campaign garnered 210 high-quality leads while achieving a remarkable brand reach of 664,963. A targeted WhatsApp initiative resulted in 257 meaningful interactions, solidifying Medco's presence and setting the stage for sustained growth in the competitive education sector.

Objective

Medco Group Of Institutions, a new entrant in the education sector, approached our digital marketing services with a dual objective. The primary challenge was to establish a formidable online presence, generate leads, and create awareness for their diverse courses in Medical Coding, Ayurveda Nursing, and Airport Management. Being a new player, the goal was to introduce Medco to a wider audience and foster engagement.

Strategic Approach

My strategic approach embraced a multifaceted digital marketing campaign, with a strong emphasis on social media. We curated visually appealing posters and informative videos, striking a balance between lead generation and brand awareness. To maximize engagement, we initiated webinars and seminars, providing a platform for students to learn more about Medco's courses. The collaborative efforts aimed to create a robust social media presence while strategically conducting lead and awareness campaigns.

Results

The results were noteworthy - 210 high-quality leads were generated, accompanied by a remarkable brand reach of 664,963 and 257 WhatsApp clicks. Webinars and seminars played a strong role in lead generation. The strategic blend of lead generation and brand awareness strategies effectively positioned Medco as a noteworthy player in the education domain.

Creative Side

The creative aspect played a pivotal role in the campaign's success. Developing visually appealing posters showcasing course details, job importance, and Medco's unique offerings. Additionally, we crafted ad posters for webinars and seminars to attract student participation. On the reel side, user-generated content (UGC) reels featuring Medco's teachers communicated the essence of their courses, emphasized their importance, and addressed the 'why Medco' question. This creative fusion added depth to the campaigns, resonating effectively with the target audience and contributing significantly to Medco's online presence and engagement.

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ABC Training Academy

ABC Training Academy, a women's job-oriented training institution with 27+ branches across the Malabar region, I undertook a comprehensive digital campaign for 20 of their branches. Focused on lead generation and awareness, I managed their online presence, resulting in substantial outcomes. Through targeted social media efforts, I generated 362 leads, while Google Ads initiatives facilitated 637 calls. The cumulative impact of the campaign reached an extensive audience, boasting 1,264,147 reaches and 3,527,106 impressions. My role involved the management of 20+ accounts, ensuring consistent engagement through poster updates.

About Client & Requirement

ABC Training Academy, a job-oriented training institution exclusively for women, specializes in courses such as Montessori TTC, fashion designing, garment making, and beautician courses. With 26 branches across Malabar, they entrusted us with enhancing digital awareness and increasing admissions for 20 of their branches. At the beginning of our collaboration, six branches were yet to be initiated. The challenge was to establish a robust online presence for all branches, both those with existing social media presence and those without.

Strategy

My strategy began with creating and optimizing separate Facebook and Instagram accounts for each branch, including a common account. The primary focus was on generating awareness and admissions through targeted campaigns. Simultaneously, we addressed the varied social media presence of branches. The first step involved creating individual accounts for those without a social presence. Then, we initiated a comprehensive awareness campaign targeting each branch's specific audience. In parallel, lead generation campaigns were launched to drive admissions.

Result

The outcomes were significant - a total reach of 872,335, 666 leads generated, and 176 call inquiries. The strategy not only met the client's goal of increased awareness and admissions but surpassed expectations. This success was particularly noteworthy given the diverse nature of the branches, some already established online and others starting from scratch.

Creative Side

The creative aspect played a pivotal role in the success of our campaigns. Collaborating with the graphics team, we developed engaging content that emphasized the importance of the courses, the relevance of the skills in the job market, and women's empowerment. Additionally, we prepared user-generated content (UGC) such as showcasing the class atmosphere, student works, and testimonials. We also created scripted reels using their students and teachers, crafting a compelling narrative around the academy's offerings, comedy scenes, and some movie scene recreations. This creative approach added depth to the campaigns, resonating effectively with the target audience and contributing to the overall success of the digital initiatives.

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Nayelis Food Products

I've sculpted digital stories on Nayelis' transformation. Nayelis, a budding Kudumbashree venture, witnessed a digital metamorphosis, garnering 5,266 WhatsApp link clicks. Simultaneously, an awareness drive resulted in 354,240 impressions, boosting Nayelis' brand visibility. Beyond ads, we advised and implemented an e-commerce launch, aligning with their vision for diversification. The creative tapestry extended to unique product posters, engaging influencer reels, and authentic customer testimonials, elevating Nayelis into a digital realm of endless possibilities.

About Client & Requirement

Nayelis, a Kudumbashree women-owned business, is in the early stages of pickle and bakery manufacturing. Being a budding enterprise, Nayelis faced the challenge of navigating the next steps in their business journey. To address this, they sought digital marketing assistance to establish a strong online presence and explore new avenues for growth.

Strategy

Our strategy for Nayelis revolved around harnessing the power of social media. Understanding their need for visibility and expansion, we crafted visually appealing posters showcasing their products. A targeted WhatsApp campaign using these posters resulted in 5,266 link clicks, driving direct engagement. Simultaneously, awareness and engagement campaigns were initiated to introduce Nayelis to their target audience, yielding 354,240 results from 689,695 impressions. Recognizing the potential for diversification, we recommended the launch of an e-commerce website, aligning with Nayelis' vision to expand beyond pickles and bakery items.

Results

The results were impactful - a surge in WhatsApp link clicks demonstrated direct engagement, and the awareness campaign garnered substantial impressions, enhancing Nayelis' brand recognition. Embracing our suggestion, Nayelis successfully launched an e-commerce platform, broadening its product offerings. This holistic approach showcased that our role extended beyond traditional digital marketing, including research, analysis, and implementation of ideas for overall brand enhancement.

Creative Side

Creativity played a pivotal role in our approach. We designed unique posters for each Nayelis product, featuring attractive copy and imagery. Collaborating with an influencer, we created engaging reels to further amplify their brand. Testimonials from satisfied customers were collected and shared, adding authenticity to Nayelis' online presence. This creative fusion not only captured attention but also built a compelling narrative around Nayelis, fostering a stronger connection with their audience.

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coffees drank

Gedexo Technologies

My role as a digital marketer has been pivotal in navigating their digital journey. Focused on elevating brand visibility and driving sales, the strategy unfolded from region-specific lead generation to a global outreach, targeting major Indian cities and venturing into GCC countries. The results were impactful, with 405 leads generated, strategic expansion yielding fruitful sales, and digital initiatives resulting in significant website clicks and calls. Creativity played a crucial role, showcasing completed projects through portfolios, crafting engaging event reels.

About Client & Requirement

Gedexo Technologies, a technology company offering a wide array of digital services, sought to elevate its brand visibility and drive sales through strategic digital marketing efforts. As a digital marketer in their team, the challenge was not only to showcase the diverse portfolio but also to generate meaningful leads and expand our reach beyond regional boundaries. The goal was clear to amplify Gedexo's presence in the digital landscape and contribute to business growth.

Strategy

The strategic approach involved a multi-faceted campaign. Beginning with targeted lead generation in the local region, the focus gradually shifted to major Indian cities and, later, to GCC countries, broadening the audience spectrum. The campaign included lead generation, meta traffic ads, and Google Call Ads, each tailored to specific objectives. A landing page was developed to enhance website clicks, and SEO initiatives were launched for sustained online visibility. The strategic evolution aimed to attract leads and facilitate seamless sales conversions.

Results

The results of the campaign were impactful. Region-specific lead generation garnered 104 leads, strategically expanding to major Indian cities yielded fruitful sales, and venturing into GCC countries opened new avenues. Google Ads and Meta traffic initiatives resulted in 599 website clicks from Meta and 1535 from Google, with Google Call Ads generating 102 calls. The strategic shift and diversified approach significantly contributed to Gedexo's business growth and global outreach.

Creative Side

Creativity played a crucial role in the campaign. Leveraging social media platforms, we showcased completed projects through portfolios, crafted engaging event reels, and celebrated milestones, building authentic engagement with the audience. The creative aspect extended to visually appealing posters, graphics, and dynamic content that resonated with the target demographic. This creative fusion not only showcased Gedexo's technological prowess but also established a vibrant and relatable online presence, fostering lasting connections with the audience.

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OXdu Tech School

About Client & Requirement

Oxdu Tech School, a leading institution spanning ten branches in South India, is a beacon of excellence in technology education, specializing in graphics design, digital marketing, web development, and app development. As their dedicated digital marketing partner, i've played a pivotal role in propelling their growth through a multifaceted strategy aimed at lead generation.

Strategy

Our strategy unfolded across various layers, incorporating WhatsApp campaigns, lead generation tactics, and targeted landing page traffic to engineer a robust digital marketing framework. Introducing brand ambassadors became a focal point, featured in visually striking posters and engaging reels to establish a personal connection with the audience. The creation of a distinctive brand identity, marked by a white paper effect and green shapes, communicated Oxdu's commitment to innovation and excellence. Online efforts extended to a user-friendly website and ongoing SEO initiatives for organic search prominence.

Results

The comprehensive digital marketing partnership yielded impressive results, with 3,137,986 impressions, reaching 2,114,321 users, 2577 whatsapp clicks and generating over 568 high-quality leads. The introduction of brand ambassadors, coupled with a distinctive brand identity, set Oxdu apart in the competitive landscape. Offline efforts, including strategic consultations for hoardings, seminar classes, and boot camps, resulted in the establishment of ten branches across South India. A user-friendly website and ongoing SEO efforts ensured a robust online presence, contributing to a steady flow of inquiries and marking a holistic success story that propelled Oxdu Tech School to new heights in the tech education sector.

Creative Side

Our creative endeavors spanned the digital realm with the development of visually impactful posters and reels featuring ad copies, student works portfolios, testimonials, and influencer collaborations. These influencers, carefully selected for their resonance with Oxdu's ethos, contributed to the creation of entertaining and informative videos, enhancing brand resonance.

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Tradoxi Private Limited

In reshaping Tradoxi's digital narrative, the strategic infusion of WhatsApp campaigns, enticing posters, and reels sparked a remarkable shift in their sales landscape. Introducing combo products and exclusive offers added a dynamic layer, prompting not only increased variety but larger purchases as well. Crucial metrics reflect the campaign's success 12,758 WhatsApp Clicks, 1,367,838 Impressions, and a Reach of 850,890. Notably, and 67 leads, converting attention into tangible business outcomes. This success narrative not only positions Tradoxi as a pickle manufacturer but as an innovative and customer-centric brand shaping the market.

About Client & Requirement

a pickle manufacturing company, faced a crucial juncture in its sales journey, grappling with a stagnant growth curve. Seeking a breakthrough, Tradoxi sought our expertise in digital marketing to overcome market constraints. Their primary requirement was to not just generate leads but to convert inquiries into tangible sales. Embracing their unique market position, our goal was to leverage social media, particularly WhatsApp, to create a robust sales funnel for their exceptional pickle products.

Strategy

Our strategy for Tradoxi was meticulously crafted and multi-faceted. We initiated a targeted WhatsApp traffic campaign, strategically utilizing visually appealing posters and curated reels to showcase the irresistible allure of their products. To unlock a new dimension of sales, we introduced combo products and devised special day offers and weekend promotions, enticing customers with attractive discounts. This approach aimed not only to diversify product offerings but also to encourage customers to make larger purchases.

Results

The transformative impact of my digital marketing strategies for Tradoxi was evident as the campaign generated a notable surge in inquiries and a substantial uptick in sales. The multi-faceted approach, blending social media campaigns, creative content, and strategic offers, created a dynamic sales ecosystem. Impressively, the campaign achieved key metrics 12,758 WhatsApp Clicks engaged the audience, while 1,367,838 Impressions showcased Tradoxi's products to a vast audience. The extensive Reach of 850,890 highlighted the campaign's broad impact, and the campaign generated a noteworthy 67 leads, converting attention into tangible business outcomes. This comprehensive success positions Tradoxi as an innovative and customer-centric brand in the market.

Creative Side

Creativity played a pivotal role in our approach. We strategically utilized visually appealing posters and reels to highlight Tradoxi's products, making them irresistibly attractive to the audience. The introduction of combo products and special day offers showcased innovation and responsiveness to market demands. The gold coin incentive added an element of excitement, further engaging customers and contributing to the overall success of the campaign. This creative fusion not only boosted sales but positioned Tradoxi as an innovative and customer-centric brand in the market.

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Edmerk Study Abroad

Embark on a transformative journey with Edmerk Study Abroad as I delve into our collaborative efforts in revolutionizing their digital presence and lead generation strategies. Witness how my expertise propelled Edmerk to unprecedented success in the competitive landscape of overseas MBBS admissions.

About Client & Requirement

In the midst of the peak season for abroad MBBS admissions, Edmerk Study Abroad sought my expertise to navigate the bustling student landscape. My primary goal was to bolster lead generation, attracting prospective students interested in pursuing medical education overseas. With time being of the essence, Edmerk required swift and effective digital solutions to capture the attention of aspiring medical students across various countries.

Strategy

My strategy encompassed a multifaceted approach to maximize lead generation and engagement. I initiated targeted lead generation campaigns across different countries and courses, leveraging the power of seminars, webinars, and WhatsApp marketing. By providing interested students with platforms for interaction through informative events, I cultivated trust and interest in Edmerk's services. Utilizing local WhatsApp groups and strategic social media promotions, I amplified event visibility and attendance, ensuring a steady flow of potential customers.

Results

The results were staggering, with 280 leads, 423 WhatsApp clicks, and a remarkable reach of over 4,41,263 impressions. Additionally, my Google Call Ads garnered 233 inquiries, while the Google Search & Display Campaign generated 1,095 clicks. This comprehensive approach not only exceeded Edmerk's expectations but also solidified their position as a trusted advisor in the study abroad domain.

Creative Side

Understanding the diverse needs of aspiring students, I tailored my creative approach to resonate with different audience segments. For those seeking top universities and scholarships, I showcased prestigious institutions and funding opportunities. Meanwhile, for students with limited knowledge or resources, I offered personalized advice and guidance through engaging content. Through carefully crafted posters and reels, I addressed the unique concerns and aspirations of each audience segment, ensuring maximum impact and conversion.

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MY PORTFOLIO

Medco Group Of Institutions

Objective

Strategic Approach

Results

Creative Side

ABC Training Academy

About Client & Requirement

Strategy

Result

Creative Side

Nayelis Food Products

About Client & Requirement

Strategy

Results

Creative Side

Gedexo Technologies

About Client & Requirement

Strategy

Results

Creative Side

OXdu Tech School

About Client & Requirement

Strategy

Results

Creative Side

Tradoxi Private Limited

About Client & Requirement

Strategy

Results

Creative Side

Edmerk Study Abroad

About Client & Requirement

Strategy

Results

Creative Side

My Clients

Contact Me

Muhsin PK

Digital Transformation Starts Here.