I am dedicated to propelling your brand to new heights.
Welcome to My Meta Ads Portolio, where i showcase the power of digital advertising in driving impactful results for businesses. From lead generation to brand awareness, my strategic campaigns on Meta platforms have consistently delivered remarkable outcomes. By leveraging a combination of creative ad formats and precise audience targeting, I've helped my clients reach their marketing goals with impressive reach, engagement, and conversion metrics. Explore my portfolio of successful campaigns and discover how my expertise in Meta Ads can elevate your brand's digital presence and drive tangible business growth.
Educaza, a study abroad consultancy, approached us with the goal of generating leads for
their consultancy services catering to students in Kerala who aspire to study abroad.
In response to Educaza's requirement, we devised a comprehensive campaign strategy on Meta.
Our approach involved targeting students in Kerala interested in studying abroad.
Leveraging both lead generation and awareness tactics, we crafted compelling ad content to engage the target audience effectively.
Star Health Insurance, an Indian health insurance companies SM office in Kondotty,
approached us with a dual objective: to generate leads for health insurance customers and recruit insurance agents.
To address their unique objectives, we devised two distinct Meta lead campaigns. For health insurance leads, we strategically targeted individuals in Malappuram and Calicut districts who had already experienced accidents or crises, recognizing their heightened awareness of insurance importance. Simultaneously, for agent recruitment, our strategy included reaching out to individuals seeking higher income, extra income, retirees, politicians, housewives, and those already working in the insurance field (LIC, SBI, ICC).
Qeat, a renowned bakery specializing in cakes, muffins, and cookies, sought our expertise ahead of the
bustling Christmas season. Their vision was clear: to boost sales of plum cakes during this festive period. With a specific
focus on securing bulk orders, Qeat targeted key districts including Ernakulam, Thrissur, Alappuzha, Kottayam,
Pathanamthitta, Kollam, and Thiruvananthapuram. The target audience encompassed event management firms, corporate
entities for gifting, local societies, wholesalers, distributors, church committees, and supermarkets.
To achieve Qeat's objectives, we devised a comprehensive digital marketing strategy. Leveraging the power of
social media, we crafted visually appealing posters and engaging reels showcasing Qeat's delectable offerings and
enticing bulk order discounts. Additionally, we integrated supermarket imagery and concepts into the content to
communicate product availability at these outlets. Despite Qeat's initial lack of digital presence, we successfully
established and optimized strong profiles across multiple social media platforms including Facebook, Instagram, Twitter,
LinkedIn, YouTube, Threads, Google My Business, and Snapchat. This ensured maximum visibility and engagement with the
target audience, ultimately driving significant interest and sales for Qeat's plum cakes during the festive season.
I am delighted to share the incredible journey I undertook with Alca. Tasked with creating significant awareness for the
ALCA Expo within the Aluminium, PVC & Glass Fabrication industry, our client sought to engage business owners and dedicated industry employees.
The objective was crystal clear: capture their attention and generate enthusiasm for the upcoming event.
Our multi-faceted strategy was designed to captivate and inform our audience. We crafted visually stunning posters and engaging video reels, aiming not just to inform but to entertain. To add a touch of glamor and excitement, we collaborated with celebrities, garnering their wishes and endorsements to elevate the event's profile. This comprehensive approach ensured that our client's goal of maximum industry awareness was not only met but surpassed.
Oxdu Tech School, a distinguished institution with ten branches across South India,
stands as a trailblazer in technology education, offering specialized courses in graphics design,
digital marketing, web development, and app development. As their dedicated digital marketing partner,
the objective was clear: propel growth through targeted lead generation strategies.
To achieve our goal, we implemented a multifaceted digital marketing strategy, leveraging
WhatsApp campaigns, lead generation tactics, and targeted landing page traffic. This comprehensive
approach aimed to maximize outreach and engagement, effectively positioning Oxdu Tech School as a
premier destination for aspiring technologists.
Edmerk Study Abroad, based in Kondotty, reached
out to our company seeking expertise during the peak season for MBBS study
admissions abroad. With the surge in students aspiring to join universities overseas,
the objective was to run effective lead generation and WhatsApp traffic campaigns.
My strategy was crafted to navigate the competitive landscape of abroad MBBS admissions.
Leveraging lead generation campaigns and WhatsApp traffic initiatives, we aimed to connect with potential
students, providing them with valuable information and guidance for their educational journey.
Tradoxi, a pickle manufacturing company, faced a crucial juncture in its sales journey,
grappling with a stagnant growth curve. Seeking a breakthrough, Tradoxi sought our expertise in digital marketing
to overcome market constraints. Embracing their unique market position, our goal was to leverage social media,
particularly WhatsApp, to create a robust sales funnel for their exceptional pickle products.
We initiated a targeted WhatsApp traffic campaign, strategically utilizing visually appealing
posters and curated reels to showcase the irresistible allure of their products. To unlock a
new dimension of sales, we introduced combo products and devised special day offers and weekend
promotions, enticing customers with attractive discounts. This approach aimed not only to
diversify product offerings but also to encourage customers to make larger purchases.
Medco Group Of Institutions, a burgeoning entity in the education sector,
enlisted our digital marketing prowess with a clear mandate. Tasked with establishing a robust online presence,
generating leads, and fostering awareness for diverse courses in Medical Coding, Ayurveda Nursing, and Airport Management,
Medco aimed to make a mark in the competitive education landscape.
Our strategic approach was comprehensive and dynamic. With a primary focus on leveraging the potential of social media,
we meticulously curated visually captivating posters and engaging videos. Balancing lead generation and brand awareness,
we introduced webinars and seminars to provide insight into Medco's courses and enhance student engagement. This multi-pronged
strategy aimed to build a strong social media presence while strategically executing lead and awareness campaigns.
ABC Training Academy, committed to empowering women through job-oriented courses,
aimed to reach housewives, career-gap women, college graduates, and married individuals contemplating a
career comeback. This initiative targeted women who were considering a career after a break, reflecting ABC's
commitment to inclusivity.
Tailored campaigns were crafted to generate awareness and drive admissions specifically for this diverse group of
women. The strategy focused on engaging content that highlighted the importance of courses, the relevance of
acquired skills in the job market, and the broader empowerment of women in various career paths.
Nayelis, a budding Kudumbashree venture in the early stages of pickle and bakery manufacturing,
faced the challenge of establishing a strong online presence and exploring new avenues for growth. Their
objective was to navigate the complexities of the digital landscape and enhance brand visibility.
Our strategy began with visually appealing posters showcasing Nayelis' products, targeting business
owners, IT professionals, and other working individuals. A targeted WhatsApp campaign using these
posters resulted in an impressive 5,266 link clicks, facilitating direct engagement.
Simultaneously, awareness and engagement campaigns were initiated to introduce Nayelis to their
target audience, resulting in 354,240 reach from 689,695 impressions.
Gedexo Technologies, a versatile technology company offering a myriad of digital services,
sought to amplify its digital presence and expand its reach beyond regional boundaries. As a digital marketer
within their team, the challenge was twofold: showcase the diverse portfolio of services and generate meaningful
leads to foster business growth.
Initially targeting local lead generation, our strategy gradually evolved to encompass major Indian cities and eventually
extended to GCC countries, diversifying the audience spectrum. The campaign included targeted lead generation initiatives
and meta traffic ads to drive website traffic and engagement. This strategic shift and diversified approach aimed to
enhance Gedexo's global outreach and contribute to its business growth.
CKB Kattans, a restaurant in Kondotty, sought to tantalize the taste buds of the
local populace. With a desire to showcase their delectable offerings, they entrusted us with the task of
enhancing awareness and engagement among the community.
Opting for a blend of awareness and engagement campaigns, we set out to captivate the audience with
mouthwatering visuals and engaging content. Leveraging food-based reels, authentic customer reviews, and
glimpses of the restaurant's inviting ambience, we aimed to create a sensory experience that would resonate with viewers.
SkyTech, a toy seller based in Abu Dhabi, aimed to boost retail sales and connect with
customers directly. Their goal was to leverage digital channels to promote their products and drive engagement
among potential buyers.
To achieve SkyTech's objectives, we devised a strategic approach centered around Meta WhatsApp traffic and
engagement campaigns. By offering enticing combo deals and special discounts, we aimed to capture the attention of
target customers and encourage them to make purchases. The campaign was designed to create buzz around SkyTech's
products and prompt potential buyers to explore their offerings further.
Gemini, a leading manufacturer of rolling shutters in the Malabar region, sought to
establish a robust digital presence and enhance brand awareness. Despite being a prominent player in the
industry, Gemini realized the importance of digital advertising and engaged our services to showcase their
expertise to a wider audience.
Our strategy focused on creating brand awareness through targeted digital advertising campaigns. By leveraging
various online platforms and channels, we aimed to introduce Gemini's high-quality rolling shutters to potential
customers. Through engaging content and strategic placement, we sought to capture the attention of individuals and
businesses in need of reliable shutter solutions.
I am available for freelance work. Feel free to WhatsApp me your details to discuss your project. Let's create something great together!
Phone: +91 8089 426 167 Email: muhsinmelayil@gmail.com
